How to make money on Twitch: Unlock the Secrets

Twitch is a popular online platform where gamers and other content creators can livestream their content to an audience of millions. It’s also a great way to make money if you have a dedicated following. In this guide, we’ll go over some of the ways you can monetize your Twitch channel.

How to make money on Twitch

How to make money on Twitch

Build Your Audience

Building an audience is a crucial step towards making money on Twitch. To achieve this, you need to first identify your target audience and create content that resonates with them. Consistency is key when it comes to building an audience on Twitch, so it’s important to have a regular streaming schedule that your viewers can rely on. This will help you build a loyal following and attract new viewers as well.

Another effective way to build your audience on Twitch is by promoting your channel on social media and other online platforms. Share your stream schedule and links to your Twitch channel on Twitter, Facebook, Instagram, and any other social media platforms you use. You can also collaborate with other Twitch streamers in your niche to cross-promote each other’s channels.

Interacting with your audience is also crucial for building a loyal following on Twitch. Responding to comments and questions in the chat during your stream shows that you value your audience and helps to build a connection with them. Consider hosting Q&A sessions or other interactive activities during your streams to engage your audience and keep them coming back for more.

Finally, it’s important to keep track of your analytics to understand your audience and what content is resonating with them. Pay attention to which streams are getting the most views and engagement, and adjust your content and streaming schedule accordingly to continue growing your audience. By building a loyal following on Twitch, you will be well on your way to making money on the platform.

Enable Twitch Affiliate or Partner Program

Enabling the Twitch Affiliate or Partner program is crucial for anyone looking to make money on Twitch. The Affiliate program is a great starting point for new streamers who are just beginning to grow their audience. To become a Twitch Affiliate, you need to have at least 50 followers and have streamed for at least 500 minutes in the past 30 days. Once you meet these requirements, you can apply for the program, which allows you to earn money through subscriptions, donations, and ad revenue.

On the other hand, the Twitch Partner program is more exclusive and requires a larger following and a consistent viewership. To become a Twitch Partner, you need to have an average of 75 concurrent viewers and have streamed for at least 25 hours in the past 30 days. Additionally, you need to have at least 12 unique broadcast days in the past 30 days, and you must abide by Twitch’s community guidelines.

Enabling these programs will provide you with a range of benefits, including the ability to earn money through subscriptions, ad revenue, and sponsorships. Additionally, you’ll gain access to more tools and features that can help you grow your channel and engage with your audience. By becoming a Twitch Affiliate or Partner, you’ll be able to take your streaming career to the next level and start earning a steady income from your passion.

Earn Money through Subscriptions

Subscriptions are a reliable and consistent source of income on Twitch, making it an attractive option for streamers. To encourage viewers to subscribe to your channel, you should offer perks and incentives, such as exclusive emotes, chat privileges, or access to private streams. These benefits help incentivize viewers to become subscribers and offer additional value to those who support you. As an Affiliate, you can offer one tier of subscriptions, while Partners can offer multiple tiers with varying benefits and prices.

To maximize your subscription revenue, you should also promote your subscription options during your streams and on your social media platforms. This helps remind your viewers about the benefits of subscribing and makes it easier for them to take action. Additionally, you can consider offering promotions or discounts on subscriptions during special events or milestones, such as hitting a certain number of followers or reaching a fundraising goal.

It’s important to note that subscriptions are a long-term strategy for earning money on Twitch, as it requires building a loyal and engaged community. Consistently producing high-quality content and engaging with your viewers is essential for retaining subscribers and growing your revenue over time.


Donations are a common way for viewers to support their favorite streamers on Twitch. While donations are voluntary, many streamers incentivize their viewers to donate by offering perks, such as personalized messages, shoutouts, access to exclusive content, or special badges. Donations can be made through various payment methods, such as PayPal, credit card, or cryptocurrency.

To encourage donations, many streamers include a donation button or link in their Twitch profile or on their stream overlay. They may also mention donations during their streams or offer incentives for reaching donation goals. Some streamers even set up donation alerts, which display a message on the screen when a viewer donates.

It’s important to note that Twitch takes a cut of all donations made on its platform. For Affiliates, Twitch takes a 50% cut of all subscription and donation revenue, while Partners can negotiate a lower cut based on their contract with Twitch. To maximize earnings from donations, streamers can also set up their own donation system outside of Twitch, such as through PayPal or Patreon, although this requires more effort to set up and manage.

Sponsorship and Brand Deals

Sponsorship and brand deals can be a lucrative way to make money on Twitch, especially for more established streamers with a larger following. Brands are always looking for new ways to reach their target audience, and Twitch provides a unique opportunity to connect with viewers in an engaging and interactive way.

To attract sponsorship and brand deals, it’s important to have a clear understanding of your niche and target audience. You should focus on building a strong and engaged community of followers who are interested in the content you create. This will make your Twitch channel more appealing to brands and increase your chances of securing partnerships.

Once you have a sizable following, you can start reaching out to brands or agencies to pitch potential sponsorship or brand deals. Alternatively, you may be approached by brands directly who are interested in partnering with you. It’s important to be transparent and authentic in any sponsored content you create, and only work with brands that align with your values and content.

When negotiating sponsorship and brand deals, you should consider factors such as the length of the partnership, the type of content you’ll be creating, and the compensation you’ll receive. You should also be aware of any legal and ethical guidelines surrounding sponsored content, such as disclosure requirements and endorsements.

Overall, sponsorship and brand deals can be a great way to monetize your Twitch channel and grow your brand. However, it’s important to approach these opportunities with authenticity and transparency, and only work with brands that align with your values and content.

Merchandise Sales

Merchandise sales can be another way for Twitch streamers to make money. Fans of your channel may want to support you by purchasing branded merchandise, such as t-shirts, mugs, stickers, or other items related to your channel or brand. You can design and create your merchandise and use third-party platforms like Teespring or Spreadshirt to sell it.

To get started with merchandise sales, think about what products would appeal to your audience and what designs would represent your brand. You can use graphic design software to create your designs or hire a designer if you don’t have experience with design. Once you have your designs ready, you can upload them to a third-party platform and create your online store.

When selling merchandise on Twitch, it’s essential to promote your products to your audience. You can talk about your merchandise during your streams and include links to your store in your Twitch profile or social media posts. Offering exclusive merchandise to your subscribers or running limited-time sales can also help boost sales.

Keep in mind that selling merchandise may require some initial investment, such as purchasing inventory or paying for design services. However, it can be a great way to supplement your income and build your brand outside of Twitch.

Tournaments and Competitions

Hosting or participating in tournaments and competitions is another way to make money on Twitch. You can organize or participate in gaming tournaments, esports events, or other competitions on the platform. You can offer prizes to winners, such as cash or gaming gear, and attract a large audience of viewers.

To host a tournament, you can partner with other streamers or gaming organizations to pool resources and reach a larger audience. You can also collaborate with sponsors to provide prizes or funding for the tournament. It’s essential to promote the tournament well in advance to attract participants and viewers.

Participating in tournaments or competitions can also be a lucrative opportunity. Many tournaments offer cash prizes or sponsorships to top players or teams. You can build your reputation as a skilled player by participating in these events, attracting more followers to your channel, and increasing your earning potential on Twitch.

In addition to gaming tournaments, you can also host or participate in creative competitions, such as art or cosplay contests. These types of events can attract a different audience than gaming tournaments and provide opportunities to showcase other talents and interests.

Overall, hosting or participating in tournaments and competitions on Twitch can be a fun and exciting way to engage with your audience and make money on the platform. It requires careful planning and promotion, but the potential rewards can be significant.


Twitch is a great platform for content creators to showcase their talents and make money. With dedication and hard work, you can build a following and monetize your Twitch channel through subscriptions, donations, sponsorships, merchandise sales, and more. Keep in mind that building a successful Twitch channel takes time and effort, but with the right strategy, it can be a rewarding career.

In 2012, I graduated from the university with a degree in Computer Science. In the same year, I started working as an Internet marketer in a private company, where I still work today. At the same time, I am developing my Internet resources, programming at an amateur level, looking for and testing various ways to make money on the Internet, which I share on this Internet resource.

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